Bing: Microsoft invested 100 billion dollars to compete with Google

Bill Gates (left), Satya Nadella (center) and Steve Ballmer

During the trial involving the United States Department of Justice against Google, the latter being accused of maintaining a search engine monopoly using unfair practices, Satya Nadella, the CEO of Microsoft, revealed the value of the Redmond house’s investment in Bing : 100 billion dollars.

Nadella is one of many witnesses called to testify during the trial. We saw something similar during the trial between the Federal Trade Commission and Microsoft over the acquisition of Activision Blizzardat which Sony’s Jim Ryan and representatives from other companies also testified.

Alphabet in the dock

Alphabet, the company that owns Google, has been accused of maintaining a monopoly on search engines through unfair practices, such as paying smartphone manufacturers US$10 billion per year to keep Google as the default search engine.

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Nadella’s statement was not released in full because the media was not allowed to hear it. In any case, some passages have emerged, such as those reported by Bloomberg, which concern some strategies implemented by Google to avoid losing market share.

For example, it was revealed that Microsoft made Apple a better offer than Google to make Bing the default search engine on iPhones, but the Cupertino company rejected it, while also using it to raise the price with Google. .

The example was used to demonstrate the existence of competition for Google. “Do you think Google would continue to pay Apple if there was no competition in search engines? Why would you do that?” Nadella asked, before revealing the $100 billion investment in Bing.

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